Oman to showcase tourism opportunities at ATM Dubai

Muscat: The Sultanate of Oman, represented by the Ministry of Heritage and Tourism will be taking part in the Arabian Travel Market (ATM) which will kick off on Monday 1 May 2023 in Dubai, the United Arab Emirates (UAE).

ATM will be participated by 20 establishments related to the tourism sector.

Oman’s participation comes within the framework of introducing the tourism features of the country’s governorates and wilayats, in addition to highlighting some of the most important services provided to tourists.

Oman’s wing is set up on an areas of 250 square metres. It includes a tourism information centre, a hospitality tent and an exhibition of traditional crafts. Twenty corners are also designated for Omani tourism establishments.

This year’s Arabian Travel Market highlights the future of sustainable travel in line with the event’s theme of “Working Towards Net Zero Emissions”.

The conference programme will explore how innovative sustainable travel trends can evolve, allowing delegates to define growth strategies in key sectors while providing

A platform for regional experts to explore a sustainable future ahead of the COP28 Climate Conference, which will be held in November 2023 at Expo City Dubai.

Arabian Travel Market also announced the addition of a new category of sustainability, for the first time in its history, to the annual awards, in which the exhibiting companies for the year 2023 are honoured based on the extent to which they take into account the environmental impact of their pavilions and their efforts to reduce their carbon emissions.

On the sidelines of the exhibition, 63 workshops will be held, in which more than 150 speakers from specialists in the tourism sector will participate, as decision makers and industry experts explain how they work to advance the process of decarbonisation within the sector.

Exhibitor participation in ATM 2023 will be 27 percent higher than last year, with growth across all sectors of the exhibition, including: the Middle East (15.1 percent larger), Europe (30.9 percent more), Asia (18.6 percent larger), and Africa (44.7 percent larger), as well as TravelTech and Hotels, which expanded by 57.9 percent and 23.5 percent, respectively. -ONA