Saturday 19 / April / 2025
Muscat: Arabian Car Marketing Company the distributor for Ford and Lincoln vehicles in Oman, reinforced its commitment to road safety by encouraging drivers to put the phone down, focus on the road ahead and enjoy smart drives with the SYNC® technology. This support actively endorses the Royal Oman Police’s initiative – ‘Driving without a Phone’ and aims to promote safe journeys on the road.
With mobile phone led distractions remaining a key contributor to road incidents, the message behind ‘Driving without a Phone’ only assists to raising awareness. Arabian Car Marketing strongly believes that change comes through creating awareness, promoting greater responsibility and usage of innovative technology that assists on-road safety.
One such innovation is SYNC®, Ford and Lincoln’s advanced voice-activated system, available across their newest models. Designed to help drivers remain focused, SYNC® offers hands-free control of essential functions such as making or receiving calls, replying to text messages, accessing navigation and managing entertainment, all without taking hands off the wheel or eyes off the road. This makes SYNC® an ideal tool in supporting the goals of the ROP’s ‘Driving without a Phone’ movement.
More than a technological advancement, SYNC® stands out as a meaningful safety feature that enables drivers to stay responsibly connected. Especially in unavoidable or urgent situations, SYNC® allows communication through voice-activated, hands-free commands, helping reduce distractions and reinforcing the importance of staying focused on the road.
Sharing his thoughts, a spokesperson from Arabian Car Marketing Company said “We believe that innovation should always serve a greater purpose, which in our case is safety while driving. Ford and Lincoln’s SYNC® technology is a testament to that philosophy. It empowers drivers to stay connected without compromising on safety, using voice-activated, hands-free features that assist users to focus on what matters most; the road ahead! This Gulf Traffic Week 2025, we are proud to join the Royal Oman Police in championing the ‘Driving without a Phone’ campaign. We urge drivers to think more about their loved ones and to say no to using their phones while driving and instead use the intelligent SYNC® features only in case of urgent or unavoidable matters. We welcome customers to visit our showrooms and discover how SYNC® can transform the way they drive, interact and stay safe on every journey”.
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