Wednesday 06 / August / 2025
Muscat: In a region where high staff turnover is considered the norm, Europcar Oman & Bahrain has achieved a milestone that defies industry expectations: over 10 years without a single voluntary resignation. Even more remarkable, some employees who left have since returned—underscoring the company’s reputation as a workplace that feels like home.
“At Europcar, our obsession is our people. When they feel trusted and valued, they take care of our customers like family,” said Nitin Sapre, CEO of Europcar Oman & Bahrain. “Europcar's success isn’t just built on strategy—it’s built on culture.”
A Culture Built on Trust and Empowerment
Europcar’s approach to leadership is based on freedom, ownership, and internal growth:
All managers have grown through the ranks, having held 2–3 different roles within the company.
The organization maintains flat hierarchies and avoids micromanagement.
Employees are expected—and empowered—to lead from any level.
People-First Policies That Go Beyond the Norm
Europcar offers a progressive set of employee benefits designed to support both personal and professional well-being:
Interest-free car loans
Cash gifts for major life events (marriage, childbirth)
50% sponsorship for any learning program—even if unrelated to work
Flexible hours and remote work when unwell (no doctor’s note required)
Paid sightseeing day when traveling for business
Overseas incentive trips for top performers
Monthly employee recognition and celebration programs
The company also boasts a world-class Wellness Lounge that includes a gym, yoga space, licensed mental health counselor, and a certified nutritionist. In addition, a fully equipped Gaming & Movie Lounge provides recreational spaces for employees to unwind.
Corporate Social Responsibility: Impact Beyond the Workplace
Europcar’s commitment to community is just as strong as its internal culture:
Annual Ramadan food drives benefiting over 100 families
Support for blood donation campaigns, cancer walkathons, and beach cleanups
Organizer of Oman’s largest internship fair, in partnership with OABC, The Diplomatic Club, BBF, and INMECC
Annual Iftar events that include employees’ families
An internal crisis fund to support team members during emergencies
Raising the Bar for the Region
With this bold, people-first approach, Europcar Oman & Bahrain is setting a new benchmark in the region for what it means to build a high-retention, high-trust workplace culture.
“We’re not just redefining work,” added Sapre. “We’re humanizing it.”
