Muscat: Tour of Oman 2016 recorded a remarkable increase in the number of social media impressions across internet channels, reaching 19.8 million impressions across the world.
More than 32 media officials broadcast the Tour of Oman news and updates to 189 channels, showcasing the natural charm of the Sultanate and its geological diversity.
The race's great media success was reflected in the large number of observers from the Omani and foreign media.