Muscat: Staying true to its commitment, Oman’s biggest exhibition and conference organiser recently held an event providing exhibitors with a positive experience to help them get the most out of its shows.
Omanexpo recently organised an Exhibitor Strategy Day for participants of its two biggest trade events—Oman Petroleum and Energy Show (OPES) and Oman Design and Build Week.
The exclusive event was held at the Crowne Plaza Qurum, and was moderated by John Blaskey, renowned international exhibition consultant from a UK-based company, The Exhibiting Agency Ltd.
Blaskey kicked off the session with a Master Class on “Challenges Exhibitors Face in Driving Best and Measurable Results.” It was followed by a case study presentation by Tatyana Garina, Marketing Manager, Eastern Hemisphere, Halliburton, who addressed questions from the exhibitors during the Question & Answer session. Blaskey presented the second Master Class, which focused on “Case Histories.”
The event received a positive reception from companies from both the construction and oil and gas sectors, boding well for the forthcoming events.
Talking on the sidelines of the event, long-time exhibitor Waleed Associates said, “We would like to thank Omanexpo for this opportunity. We always look forward to participating at OPES, which is a major event in Oman. Also, this platform helps us tremendously to engage with our existing customers as well as new and potential ones across all sectors.”
He continued saying that, “The Exhibitor Strategy Day is a very good initiative by Omanexpo. It helps us strategise in a refreshing way, learn certain things while unlearning others which have become obsolete in these times. We are always grateful to Omanexpo, who has always been a supporting partner.”
Blaskey said that he was delighted to have been invited by Omanexpo to help their exhibitors get really good results when they exhibit at the forthcoming shows in March.
“I believe that some organisers at trade shows are more enlightened than others and Omanexpo is, as they have invested quite a lot of money, time and resources and bringing in about a hundred exhibitors together to hear how they can get the most from either OPES or Oman Design and Build events,” Blaskey said.
He added that, “Exhibitions are about meeting new people. It is about initiating and developing relationships and Omanexpo has created a forum to do that with its highly professional exhibitions. I am really looking forward to seeing professional and exciting stands by the participants who came to the Master Class and who are serious about investing in the oldest form of marketing in the world—face-to face.”