Muscat: The Ministry of Heritage and Tourism is pressing ahead with efforts to boost tourism in Dhofar Governorate, notably by implementing promotional activities in key shopping malls across GCC cities. The campaign takes the theme "Your Summer is Green".
The campaign focuses on Dhofar Khareef (monsoon) season, one of the most prominent tourism attraction periods in the Sultanate of Oman. During the monsoon, which begins on 21 June every year, Dhofar Governorate is endowed with moderate weather and adorned with picturesque vegetation.
To make optimum use of the monsoon season, the Ministry of Heritage and Tourism provides visitors with full information that enables them to engage in different tourism experiences and activities, including recreational events, nature exploration trips and visits to heritage and archaeological sites.
The information also includes an account of direct flight options to Salalah. This facilitates access to hotspots in Dhofar Governorate and enhances its appeal as a preferred summer destination. Besides attracting visitors from GCC states, the information boosts Dhofar's presence on the regional tourism map.
The promotional activities provide an opportunity to introduce visitors to Dhofar Governorate's tourism attractions and reflect the Sultanate of Oman's commitment to develop the tourism sector throughout the year.
The Ministry launched similar promotional campaigns during its participation in the Arabian Travel Market in Dubai in April 2025. Oman was represented at the event by Dhofar Municipality, which dedicated a special gallery in Oman's pavilion to highlight the features, landmarks and events that will be held during Dhofar Khareef Season 2025.
Last month (May 2025), the Ministry organized two workshops in Riyadh and Jeddah, Saudi Arabia. The workshops saw the participation of tourism sector partners from Dhofar Governorate, as well as Flynas and Flyadeal. It is worth noting that direct flights will be operated on a daily basis to Salalah Airport during the Khareef (monsoon) season.
Earlier, the Ministry of Heritage and Tourism implemented similar promotional activities in the State of Kuwait and the Kingdom of Bahrain as part of events aimed at marketing the Dhofar Khareef Season 2025.
