Monday 13 / October / 2025
Muscat: Barr Al Jissah Resort & Spa, one of Oman’s most iconic hospitality destinations, is entering an exciting new chapter under the management of Hilton. This transition comes as the Ministry of Tourism of the Sultanate of Oman continues to strengthen the nation’s tourism sector and reinforce its position as a premier global destination.
“Tourism is a cornerstone of Oman’s long-term vision,” said Mr. Ziyad M. Al Zubair, Barr Al Jissah Resort Board Member. “By partnering with Hilton, we are elevating the sector’s role in the national economy, creating new opportunities for local talent, and ensuring Oman continues to deliver unique, world-class experiences to travellers from every corner of the globe.”
For over two decades, Barr Al Jissah has been synonymous with luxury, exceptional guest experiences, and authentic Omani hospitality. The resort has welcomed millions of visitors, supported Oman’s tourism growth, and contributed to the country’s international reputation. Its next phase, commencing from the 1st of January 2026, under Hilton’s management, represents a strategic step forward aligned with Oman Vision 2040, ensuring tourism plays an increasingly vital role in economic diversification, job creation, and sustainable development.
“As we close this chapter, we do so with immense gratitude for Shangri-La’s partnership and the exceptional legacy they have built at Barr Al Jissah,” said Niels Bormans, Group CEO of The Zubair Corporation. “This transition represents not an end, but a bold new beginning — one that reflects our commitment to Oman Vision 2040 by embracing global expertise, creating opportunities for local talent, and unlocking the full potential of Oman’s hospitality sector.
“This is more than a change in management; it is a promise of continuity combined with enhancement,” emphasised Niels Bormans. “At The Zubair Corporation, we remain committed to preserving the resort’s identity while embracing new innovations and world-class standards that will take Barr Al Jissah Resort to greater heights.”
Hilton’s arrival at Barr Al Jissah strengthens this ambition by combining the resort’s iconic setting with the capabilities of one of the world’s leading hospitality groups. With a portfolio of 24 world-class luxury, full-service, lifestyle and focused service brands and more than 9,000 properties across 139 countries, Hilton brings global reach and operational excellence. Its innovations – such as Digital Key technology, automated room upgrades, and enhanced guest experiences – set new standards for service. Guests at the resort will also benefit from Hilton Honors, a global loyalty program with over 226 million members, which will expand Barr Al Jissah’s international presence and attract new visitor segments.
“We’re delighted to partner with Zubair Corporation on this exciting new chapter,” said Carlos Khneisser, Chief Development Officer MEA, Hilton. “We look forward to bringing Hilton’s world-class hospitality to one of Oman’s most iconic destinations. This partnership reflects our commitment to providing more of our award-winning brands to residents and travelers alike, supporting local talent, and celebrating the rich heritage of the Sultanate. Together, we aim to elevate Oman as a globally recognized tourism destination.”
Guests, employees, and partners can expect a seamless transition with no disruption to services or operations. Current staff remain central to the resort’s future, with Hilton introducing world-class training, leadership development, and career pathways designed to empower Omanis and build the next generation of hospitality leaders.
This partnership strengthens Oman’s positioning as a destination for luxury tourism, MICE travel, and cultural exploration. By combining Barr Al Jissah’s legacy with Hilton’s global expertise, the resort will continue to celebrate Omani heritage while embracing innovation and excellence that secure its place as a leader in the region’s hospitality landscape.
