Monday 08 / December / 2025
Nizwa: Omani designer Afrah Al Ishaqi is illuminating the realm of jewelry design, fusing traditional craftsmanship with contemporary innovation. Her creations draw inspiration from Omani landscapes, the nation’s rich heritage, Islamic art and timeless human narratives.
In a statement to Oman News Agency (ONA), Afrah bint Nasser Al Ishaqi, a professor at the University of Nizwa and a jewelry designer, remarked: "My work integrates diverse cultures and artistic traditions by studying the symbols and visual elements embedded within them. I reinterpret these motifs through my unique creative lens, resulting in modern designs that honour their origins while introducing a fresh, contemporary perspective. My process combines digital design software for initial planning, hand sketching, and traditional goldsmithing techniques such as sawing, soldering, shaping and polishing."
She elaborated on the challenges she faces: "Maintaining a harmonious balance between artistic integrity and commercial viability remains a key consideration. Additional hurdles include sourcing specific materials and accessing specialized local artisans. Raising public appreciation for handcrafted design also requires continued advocacy. My aim is to cultivate support and opportunities for emerging talent and to elevate the standing of art and design in society as a lasting source of inspiration."
She emphasised her commitment to sustainability, noting that the materials in her designs are consciously chosen to reflect environmental and social responsibility. "I am dedicated to selecting eco-friendly resources and believe the future of design lies in a thoughtful approach that respects both nature and people," she stated.
She has pioneered a modern aesthetic for Omani jewellery by masterfully blending traditional cultural symbols with innovative and sophisticated forms. She employs advanced techniques to refine time-honoured craftsmanship while preserving its authentic essence, creating pieces that bridge heritage and contemporary style.
She views the design process as an opportunity to transform concepts into tangible beauty. "In my work, I seek out details that convey a narrative—be it symbolic or emotional. By harmonizing precious materials with modern methods, I strive to create designs that unite tradition and innovation. Each piece is an expression of inner elegance, meant to captivate and resonate deeply," she shared.
Her vision is embodied in her brand, “Jewelara”, a venture she describes as translating personal sensibility and emotion into wearable art. "Jewelara is about creating pieces that impart a sense of uniqueness and distinction to the wearer. My aspiration is to build an enduring artistic legacy that transcends temporary trends," she said. Looking ahead, she aims to expand her creative influence and establish “Jewelara” as a recognized name in regional and global jewelry design.
Among her notable commissions, Afrah designed a piece for HH Sayyedah Basma bint Fakhri Al Said, drawing inspiration from the historic legacy of Nizwa. She also created a design for Sayyedah Wafa bint Hilal Al Busaidi, inspired by the iconic Omani frankincense blossom.
Her accomplishments include being honoured among an elite group of distinguished Omani women on Omani Women's Day. She was also recognized at the prestigious pan-Gulf and Arab world event, the "Elegance Fashion Show," and received the 2025 award for Best Jewelry Designer in the Sultanate of Oman.
Her work has been featured in the pages of "Anaqati" or “My Elegance” magazine, where she showcased the identity of “Jewelara” with elegance and professionalism, conveying her artistic vision and meticulous attention to detail.
