Muscat: Bollywood superstar Shah Rukh Khan’s arrival to inaugurate Kalyan Jewellers’ three new showrooms in Oman turned out to be quite a spectacle. Crowds were waiting to catch a glimpse of their favourite film stars at the showrooms in Muscat. Kalyan brand ambassadors and popular Indian film actors Nagarjuna, Prabhu Ganesan and Manju Warrier regaled the huge gathering of fans at the showrooms. However, the appearance of Shah Rukh Khan created a frenzy and crowds jostled to get a glimpse of King Khan. This is the first time that Oman saw film stars launching multiple showrooms on a single day for any brand. Kalyan Jewellers Chairman and Managing Director T.S.Kalyanaraman and Executive Directors Rajesh Kalyanaraman and Ramesh Kalyanaraman accompanied the stars. As the stars strutted onto the stage erected outside the main showroom entrance, they received a huge round of applause. Addressing the crowd, Shah Rukh said, “I feel very fortunate that Kalyan Jewellers invited me for the inauguration of their showrooms and I am very happy to be here is Muscat to meet you all. However I am also a little sad that Amitji is unwell and, therefore, was not able to come here so on his behalf I am here and I will convey all your love to him.’’ An excited audience received the stars with loud cheers and a thundering applause. The stars greeted the crowd and thanked them for the support. After a brief appearance, the stars were taken inside the showrooms for a preview of the jewellery collection. T.S. Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are delighted to launch in Oman and promise to deliver a world-class shopping experience to customers. Our showrooms will feature an exquisite range of jewellery in contemporary and traditional designs that will elevate everyday wear as well as for special occasions. "We are committed to earning the trust of the people of Oman and hope that they will accept us wholeheartedly. Unfortunately Mr. Amitabh Bachchan was unable to attend the launch due to ill health. We wish him a speedy recovery.’’ As part of the launch celebrations, shoppers at Kalyan Jewellers will be able to avail of the Christmas and Year-End offers that guarantee shoppers free gifts upon purchase of gold, diamond and precious stone jewellery. “Our brand ambassadors are hugely popular and exemplify Kalyan’s core values of Trust and Timeless elegance. They have played an integral role in the growth of brand Kalyan and their presence in Oman to open the three showrooms couldn’t be more auspicious. We are happy to have played a role in bringing Shah Rukh Khan and our brand ambassadors closer to their fans in Oman,” added Kalyanaraman.