Thursday 19 / February / 2026
Muscat: Digital Media Services (DMS), the official media representative of Snapchat in Oman, hosted the first-ever Snapchat Summit in Muscat, creating a dedicated platform for the local creative, marketing, and media community to engage directly with Snapchat.
Held to a full house, the Summit brought together senior decision-makers from leading brands and media agencies across the Sultanate. The event marked a strategic milestone in positioning
Snapchat as a leading platform in Oman, particularly for brands seeking to connect with younger, mobile-first audiences in meaningful and measurable ways.
More than a product showcase, the Summit underscored Snapchat’s long-term commitment to the Omani market. Through strategic insights, market conversations, and direct engagement with advertisers, the event reinforced Snapchat’s role as a go-to platform for inspiration, creativity, and performance-driven advertising solutions.
Firas Breish, Global Head of Business Expansion at Snapchat, said: “Oman is a
strategically important growth market for Snapchat, shaped by a young, highly engaged, mobile-first audience. The strong turnout at our first Summit in Muscat signals a clear appetite for advertising solutions that move beyond reach to real impact. Snapchat enablesbrands to show up in moments that matter, driving authentic connection and measurable results, and this Summit marks the beginning of deeper, long-term engagement with the Omani market.”
Ziad Khammar, Chief Operating Officer at DMS, added: “Bringing the Snapchat Summit to Muscat for the first time reflects our commitment to building sustainable platform growth in Oman. At DMS, we do not simply represent global platforms, we localize them, scale them, and embed them within the market’s media ecosystem. The full house we witnessed is a clear indicator that Snapchat is increasingly seen as a strategic growth partner for brands in the Sultanate.”
As part of its continued investment in Oman, DMS also announced the appointment of Peter Sarkis as Country Director for Oman. In this role, Peter will lead commercial expansion and deepen partnerships with agencies and advertisers across the market.
